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Priya Sen

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Life Planning Adviser

Priya Sen

Priya focuses on term life, whole-of-life, and the critical-illness options that can sit beside them. She is careful with sums insured, because a figure that looks impressive can be the wrong size for the debt it was meant to clear.

She helps clients name beneficiaries and record why a particular person was chosen, which saves families from guessing later.

Professional education

  • 2007Diploma in life assurance
  • 2013Degree studies in economics
  • 2018Trusts and nomination workshop
  • 2023Update on critical-illness definitions
Advisers speaking with a client
In practice

Professional experience

Priya spent her early career on a life-claims helpline. She still uses that experience when she drafts an application, because she knows which answers cause delays. Clients describe her letters as calm and specific.

To ask for Priya by name, use the contact form and choose the matching topic. Mention the name in your message. Cover is still issued only by a schedule, not by a biography.

Our promise is to make complex insurance language readable, to answer claim questions in writing, and to show the price of cover before you commit.

Every illustration separates the insurance contribution from taxes or fees that must be added. If a number on our pricing page is only an example, we say so.
You will know what we still need from you, why a decision is waiting, and where to write if you disagree. The claims desk is claims@bfdwinery.com.
Advisors are asked to list what they recommended and what they deliberately left out. That note belongs to you.

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A note from our desk

BFDLife began as a promise to explain cover before anyone was asked to buy it. If you are comparing policies today, write down the people who rely on you, the loan you could not clear alone, and the excess you could pay next month without borrowing. Bring that page to hello@bfdwinery.com. We will answer with options, including the option to buy less.