The sum insured
Is it enough to do the job, and not so large that you are insuring a lifestyle you do not have?

A life policy is a promise that a household can keep its footing if an earner dies or, on some plans, becomes critically ill. BFDLife writes term cover for a set number of years and whole-of-life cover when a family wants a benefit that does not expire with a birthday. We talk through beneficiaries, trusts for children, and whether a joint policy or two single policies fits the way you share bills.
Parents often start with a sum that would clear a home loan and keep school costs steady for a defined period. Business owners sometimes pair personal life cover with a separate agreement between partners. Those are conversations, not products you can buy by clicking a card. Bring a rough picture of your debts and the people who rely on your income, and we will show more than one way to shape the benefit.
Nothing on this page starts a policy. Cover begins only on the date printed on a schedule, after you have accepted it and any first contribution has been paid. If a sentence here disagrees with that schedule, the schedule wins.
Is it enough to do the job, and not so large that you are insuring a lifestyle you do not have?
Could you pay it next month without borrowing? A lower contribution is not a saving if the excess is fantasy.
Read them while nothing is wrong. Ask us to restate any sentence that still feels slippery.
Know the mailbox, the photographs you would take, and who in the household can write to us.
Our promise is to make complex insurance language readable, to answer claim questions in writing, and to show the price of cover before you commit.
Leave a note and an advisor will reply by email.
BFDLife began as a promise to explain cover before anyone was asked to buy it. If you are comparing policies today, write down the people who rely on you, the loan you could not clear alone, and the excess you could pay next month without borrowing. Bring that page to hello@bfdwinery.com. We will answer with options, including the option to buy less.